Google Analytics
Google Analytics need to insert GATC(Google Analytics Tracking Code) trough the Page Code something about a snippet of JavaScript code that tracks the activity of a website user by collecting data and sending it to the analytics module.
Monitors our own traffic
Good value for money
Alexa
Alexa uses the Plug-In of Search Engine, collect online user’s behavior. After you pay the service charge, Alexa will provide you various related data through inserting Certificated Statistics in its system
Sometimes inconsistent
Poor quality
Used for ranking (network) traffic
SimilarWeb
Similarweb uses multi-domain modeling to collect various related data. Its big data include over 200 countries, and its data so far is out of our imagination. Similarweb also use statistic technology to collect almost every website’s related data which is highly accurate for reference.
Analysis of the competitive industry
Can be used with Google Analytics
WooPra
Analyze and visualize the entire customer journey from first marketing touch all the way through immersive product usage, email and chat interactions, customer support and much more. Seamless setup and No SQL required.
