情人節花束推薦-黃百合花語│婚禮必備花束│黃色百合花

黃色百合花

黃百合,學名(Lilium . ochraceum Fr),又名雲裳仙子、番韭、山丹、倒仙,是百合科百合屬草本植物。

黃色百合花表示感激和快樂,百合花———百合花象徵著純潔、貞潔和天真無邪。在中國,百合花是母愛的象徵。在古羅馬和希臘的婚禮上。百合花象徵著純潔和天真,用百合花配有麥穗作為新娘的頭飾,寓意著五穀豐登,百年好合。

在中古世紀,百合花象徵著女性之美。百合花代表了純潔的心靈。百合花色彩豐富,大多數人把白色百合花同天真無邪和甜蜜聯繫在一起。白百合花被認為是聖母之花,黃色百合花表示感激和快樂。

黃百合花語

顧名思義,百合好有著百年好合的意思。那你知道黃百合代表什麼意思嗎?在西方國家,百合一直作為聖潔的象徵,在我們中國也是非常受歡迎的,因為黃色百合是婚禮必不可少的吉祥之花。

黃百合是一種吉祥之花,很多場合我們都能看見它。那送人黃百合代表什麼意思呢?黃百合有多種含義,黃百合花語是財富、高貴,黃百合也表示感激和快樂,同時,黃百合還有著早日康復的祝福。黃色的百合花象徵著“衷心祝福”,還有一層意思:歉意。

黃百合代表什麼意思?黃百合代表熱情、快樂。當朋友、同事以及其他身邊的人,遇到生活或者工作上的困難和煩惱時,可以送對方一束黃百合花束,表達你的問候和祝福。對方會因為你的關心,以及黃百合綻放的熱情和活力,而改變自己的心情。黃百合遠看就好似一束陽光,溫暖著我們的內心。

植髮原理介紹與推薦|植髮效果明顯可見|幫推薦

即刻線上諮詢預約

微創植髮(Folliculcu Unit Extraction):簡稱FUE,以鑽孔器逐株鑽取毛囊並將其拉出

美式數位植髮Dr. John P. Cole:經寇約翰醫師(Dr. John P. cole) 改良後的FUE技術,降低鑽取毛囊的傷害,且保持毛囊完整性,大幅提高毛囊存活率。

MyHair生髮植鬍:寇約翰醫師(Dr. John Cole)親自蒞臨指導寇約翰植髮技術的植髮機構

寇約翰醫師(Dr. John P. cole)於MyHair生髮植鬍簽名留念寇約翰醫師(Dr. John P. cole)示範施作。
左起:黃仲立院長沈志龍醫師寇約翰醫師(Dr. John P. cole)
美式數位植髮韓式植髮法式植髮
生產地美國韓國法國
上市年份201120052003
鑽刀銳利度銳利,可降低對毛囊傷害。尚可尚可
毛囊摘取速度最高可至2000株/小時最高可至600株/小時最高可至800株/小時
斷裂率極低(多種取髮方式)(3%以下)低(震盪旋轉,降低損壞率)低(無震盪旋轉,易扭傷毛囊)
毛囊存活率較高(高速取髮,提高毛囊存活率)較高較低(吸力造成毛囊易乾枯)
適用性針對不同頭皮特性設定參數,將毛囊損壞率降到最低二種模式,頭皮較鬆者取髮斷裂率較高單種模式,頭皮較鬆者取髮斷裂率較高
患者舒適度可坐姿,舒適度高趴姿,長時間會壓迫胸腔趴姿,長時間會壓迫胸腔

手術方式是用直徑0.6~1.0mm 的鑽孔器(Biopsy Punch) ,一樣在後枕部的頭皮上,以鑽取的方式擷取一株株的毛囊並將其拉出,一個小時約可擷取1-2千多株左右,再將這些毛囊移植到需要植髮的部位。 植髮過程中的毛囊損傷率約5%,與傳統FUT的毛囊損傷率相當,術後捐贈區無條狀疤痕。FUE的優點是取毛囊處的疤痕不明顯、疼痛感低、傷口癒合快(約一星期)、身體其他部位的毛髮都可用來移植。

案例分享

適用對象

  • 頭皮特別緊
  • 二次植髮患者
  • 患者特別怕痛或傷疤

本宣依據衛部醫器輸字第026867號、衛署醫字0990262180號及衛部醫字第1031662939號辦理,屬於仿單核准適應症外的使用(Off-label use)。本資訊無法取代醫師親自關心您;任何療程介紹均以醫師「親自說明」為準,請特別留意。

手術流程

  • 剃髮: 為了採集毛囊即便於保養傷口,建議將捐贈區之頭髮剃至約1.5~2mm的長度,並用3M膠帶將其周圍頭髮固定不可汙染。
  • 捐贈區消毒:依照正常手術消毒程序。
  • 施打麻醉。
  • 鑽洞取毛囊: 由醫師鑽洞,助理以鑷子夾住毛幹輕輕拽出放於鐵盤中。
  • 排列分區: 按照每個毛囊內含頭髮根數分區排列。(如一株內含一根毛囊、一株內含二根毛囊、一株內含三根毛囊以此類推)
  • 包紮捐贈區: 塗抹藥膏包紮並翻身躺下壓迫傷口止血。
  • 消毒受贈區: 依照正常手術消毒程序。
  • 植入毛囊: 筆尖直接刺入受贈區頭皮後,輕壓植髮筆筆頭並順髮流方向帶出筆心。

當事人同意提供使用照片;療程效果因人而異,須視不同的狀況,由醫師個別評估、執行。

Q&A Q:美式數位植髮與其他植髮有何不同? 美式數位植髮的所有設計,皆為降低毛囊的傷害,提升毛囊存活率: A 寇約翰植髮的專利取髮鑽刀設計,為鋒利、薄鑽刀型,鑽取毛囊時能降低毛囊的傷害,且保持毛囊完整性,大幅提高毛囊存活率。B 根據患者頭皮狀況量身訂做取髮模式,降低毛囊損壞,提升毛囊存活率。三種模式: 旋轉,震盪,雙模式(旋轉+震盪),斷裂率低。C 皆以軟體操控,達到精細,適合患者頭皮的模式。  Q: Myhair美式數位植髮與其他寇約翰植髮有何不同? MyHair生髮植鬍為寇約翰醫師在台親臨指導之植髮機構,專業技術值得信賴。  Q:採用美式數位植髮種植的頭髮存活率高嗎? A:毛囊的存活率因人而異的,但影響毛囊是否存活的因素,與取髮方法有相當的關係。若取髮時,毛囊受損、斷裂,其存活率就大幅下降。寇約翰植髮的鑽刀將毛囊損壞、斷裂率降至3%以下(為目前市面FUE斷裂率低的系統),保存毛囊的完整性,提升毛囊存活率。   Q:什麼樣的人適合做美式數位植髮? A:美式數位植髮適合所有人,若以FUT植髮,容易露出長條狀疤痕;美式數位植髮疤痕較不明顯。或經醫師判斷為頭皮較緊,或頭皮特別軟、頭皮特性複雜的人,美式數位植髮能依照患者不同頭皮毛囊特性,量身訂做取髮模式,保護毛囊完整性。   Q:美式數位植髮風險高嗎? 需全身麻醉嗎? A:因鑽刀於頭皮鑽取的深度不到0.5公分,且頭皮血液循環良好,不易感染,傷口癒合快速,所以為安全性高的手術。此手術只需進行頭皮局部麻醉,所以患者是清醒的,手術過程患者可上網或看電視。寇約翰植髮因縮短手術時間,所施打的麻醉劑量就少,對於人體的風險也較低。   Q:美式數位植髮整個手術過程要多久? A:一般來說,美式數位植髮大約可取髮1000~2000多株/小時,相較於其他FUE系統的取髮手術時間更短,可以縮短毛囊在體外的時間,增加毛囊的存活率。   Q:手術前有什麼需要注意的事項嗎? A:植髮前晚或當天將頭髮洗淨。植髮前兩天避免飲酒。植髮前一周禁止使用落健、所有維生素E及阿斯匹靈(抗凝血劑)。   Q:植髮會有副作用或併發症嗎? A: 術後不會有嚴重副作用或併發症。輕微腫脹、疼痛及滲血,屬正常現象。‧ 前額、眼瞼之輕微腫脹: 術後二日內於前額(非植髮部位)冰敷,之後即會快速消腫。                                        ‧ 輕微疼痛與不適感:術後1~2天服用止痛藥即可減緩。‧ 少量滲血: 以紗布直接加壓患處,即可減緩或解決。   Q:取髮的部位會有疤痕嘛? A:傳統FUT(擷取頭皮)會留下條狀疤痕,但美式數位植髮所使用的專利蓮花式鑽刀刀壁薄且鋒利,形成的傷口較小。   Q:術後傷口癒合需要多久時間? 多久後可戴帽子或安全帽? A:鑽刀進入頭皮的深度很淺,傷口小,所以癒合快速。種髮部位傷口: 有細微結痂,約兩周會自然脫落,不要摳除。取髮部位細小傷口: 約3天即癒合且逐漸看不見。術後當天: 即可戴寬鬆帽子以保護植髮部位。術後三天: 可戴安全帽,建議安全帽加上乾淨透氣的棉布且每天更換。   Q:取髮的部位,頭髮沒了,會再長嗎? 美式數位植髮強調:取髮時鑽刀鎖進入頭皮的深度淺,且為分散取髮,即使取髮後極難察覺頭髮減少。(目前於醫學研究中有些許案例會重新長出毛髮,但因個人體質而異。)     案例分享 (效果因人而異)

  本宣依據衛部醫器輸字第026867號、衛署醫字0990262180號及衛部醫字第1031662939號辦理,屬於仿單核准適應症外的使用(Off-label use)。本資訊無法取代醫師親自關心您;任何療程介紹均以醫師「親自說明」為準,請特別留意。 打給我療程案例粉絲Line@

2019 SEO趨勢

根據MOZ 2019 SEO資料, 相較於2018, 大致總結以下幾點, 提供參考

1. 隨著區塊鍊話題不斷發酵, 2019年因5G全球普及率暫時不會有顛覆性改變, 故2019年SEO相較於2018年, 亦不會有顛覆性改變, 網站優化依舊是中小企業必做功課, 網站普及率也會增加, 尤其是原本不需要網站的微型企業, 網站主機DNS, 網址友善度, 手機友善度, 依舊是重點項目

2. SEO在地化, 網站搜尋, 蜂鳥演算法依舊熱門 蜂鳥演算法Humming bird搜尋引擎核心

  • Hummingbird對於查詢背後的意思,已經有更好的理解能力了。它透過對實體、屬性的辨識,然後與既有的“知識圖譜”中的資料作連結,最後針對查詢加入情境分析(意圖的4個W:誰Who、哪裡Where、何時When、甚麼What、如何How):
  • 誰在搜尋-根據個人化和過去的行為
  • 他們在哪裡搜尋-地理位置和查詢的所在地
  • 搜尋發生在甚麼時候-當日的時間、季節和時段
  • 搜尋在甚麼裝置上進行-桌面電腦、行動、平板或新興平台
  • 搜尋/查詢如何形成-使用者的問題的對話屬性

3. 在地化如Google商家, Google商家評論, 網站主機位置, 當地語言, 都需注意, 在地文化也更加重要, 有些關鍵字文案考能在某地優質, 但在某些地方或方言是貶意, 避免採雷, 例如回教國家文化差異, 例如, 河蟹(貶抑詞), 丁丁是個人才(笨蛋)

4. 流量及排名及流量紅利可能受到動搖, 依據MOZ資料, 比起排名與網站流量, 企業更重視轉換率, 轉單率, 故SEO跟廣告精準投放, 網路工具挑選 , 將更加複雜化, 行銷人將面臨更嚴厲的考驗

5. SEO檢驗工具還是推薦以Google Analytics為主, Organic Search就不贅述.

6. SERPO, Inbound Marketing, 網站好口碑Rich Card, 商家好口碑, 依舊存在, 是否相較於2018重要性更高則須觀察, 例如,網友推薦, Google商家5顆星, 網友重視, 自然重要性不減, 網軍操弄與假口碑隨著AI崛起, 或許將面臨更大的挑戰

7. Email對舊客轉換率不容忽視, 台灣的line@, 部分地區的WeChat推播, 對舊客影響力不減

8. 2018/7/24 Google Ads重大更新, Google Adwords更名為Google Ads, 整合後的Google Platform對2019暫無顛覆性影響

9. Google關鍵字廣告依舊帶來獲利, 精準投放, 透過AI投放給需要的人, 功能更複雜也更加自動化, 畢竟Google要賺廣告費

10. 新版Google Console明確表明, 手機板重要性, 手機AMP功能比例, 大勢所趨

11.  AI做SEO, 或許Google並不樂見 , 也不作評論, 但是若公司本身有成長駭客觀念, 策略行銷, 內容為王, 旋風式行銷. 不斷的靈感, 網站或許重要性就不高, 但爬得越高, 摔得越重, 不可大意

12. 百度熊掌號在中國具話題性, 但目前5G及區塊鍊更具話題, SEOer, 似乎又回到網站SERPO為主, 優質網站內容, 優質產品及服務, 顧客自己來才是王道吧

回首頁: https://com1686.com/

Why Local Businesses Will Need Websites More than Ever in 2019

Local SEO | Search Engines | Link Building

64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for local businesses. Via Moz State of Local SEO Industry Report

…but please don’t come away with the wrong storyline from this statistic.

As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to top competitor by replacing former “free” publicity with paid packs, Local Service Ads, zero-click SERPs, and related structures, it’s no surprise to see forum members asking, “Do I even need a website anymore?”

Our answer to this question is,“Yes, you’ve never needed a website more than you will in 2019.” In this post, we’ll examine:

  • Why it looks like local businesses don’t need websites
  • Statistical proofs of why local businesses need websites now more than ever
  • The current status of local business websites and most-needed improvements

How Google stopped bearing so many gifts

Within recent memory, a Google query with local intent brought up a big pack of ten nearby businesses, with each entry taking the user directly to these brands’ websites for all of their next steps. A modest amount of marketing effort was rewarded with a shower of Google gifts in the form of rankings, traffic, and conversions.

Then these generous SERPs shrank to seven spots, and then three, with the mobile sea change thrown into the bargain and consisting of layers and layers of Google-owned interfaces instead of direct-to-website links. In 2018, when we rustle through the wrapping paper, the presents we find from Google look cheaper, smaller, and less magnificent.

Consider these five key developments:

1) Zero-click mobile SERPs

This slide from a recent presentation by Rand Fishkin encapsulates his findings regarding the growth of no-click SERPs between 2016–2018. Mobile users have experienced a 20% increase in delivery of search engine results that don’t require them to go any deeper than Google’s own interface.

2) The encroachment of paid ads into local packs

When Dr. Peter J. Myers surveyed 11,000 SERPs in 2018, he found that 35% of competitive local packs feature ads.

3) Google becoming a lead gen agency

At last count, Google’s Local Service Ads program via which they interposition themselves as the paid lead gen agent between businesses and consumers has taken over 23 business categories in 77 US cities.

4) Even your branded SERPs don’t belong to you

When a user specifically searches for your brand and your Google Knowledge Panel pops up, you can likely cope with the long-standing “People Also Search For” set of competitors at the bottom of it. But that’s not the same as Google allowing Groupon to advertise at the top of your KP, or putting lead gen from Doordash and GrubHub front and center to nickel and dime you on your own customers’ orders.

5) Google is being called the new “homepage” for local businesses

As highlighted at the beginning of this post, 64% of marketers agree that Google is becoming the new “homepage” for local businesses. This concept, coined by Mike Blumenthal, signifies that a user looking at a Google Knowledge Panel can get basic business info, make a phone call, get directions, book something, ask a question, take a virtual tour, read microblog posts, see hours of operation, thumb through photos, see busy times, read and leave reviews. Without ever having to click through to a brand’s domain, the user may be fully satisfied.

“Nothing is enough for the man to whom enough is too little.”
– Epicurus

There are many more examples we could gather, but they can all be summed up in one way: None of Google’s most recent local initiatives are about driving customers to brands’ own websites. Local SERPs have shrunk and have been re-engineered to keep users within Google’s platforms to generate maximum revenue for Google and their partners.

You may be as philosophical as Epicurus about this and say that Google has every right to be as profitable as they can with their own product, even if they don’t really need to siphon more revenue off local businesses. But if Google’s recent trajectory causes your brand or agency to conclude that websites have become obsolete in this heavily controlled environment, please keep reading.

Your website is your bedrock

“65% of 1,411 surveyed marketers observe strong correlation between organic and local rank.” – ViaMoz State of Local SEO Industry Report

What this means is that businesses which rank highly organically are very likely to have high associated local pack rankings. In the following screenshot, if you take away the directory-type platforms, you will see how the brand websites ranking on page 1 for “deli athens ga” are also the two businesses that have made it into Google’s local pack:

How often do the top 3 Google local pack results also have a 1st page organic rankings?

In a small study, we looked at 15 head keywords across 7 US cities and towns. This yielded 315 possible entries in Google’s local pack. Of that 315, 235 of the businesses ranking in the local packs also had page 1 organic rankings. That’s a 75% correlation between organic website rankings and local pack presence.

*It’s worth noting that where local and organic results did not correlate, it was sometimes due the presence of spam GMB listings, or to mystery SERPs that did not make sense at first glance — perhaps as a result of Google testing, in some cases.

Additionally, many local businesses are not making it to the first page of Google anymore in some categories because the organic SERPs are inundated with best-of lists and directories. Often, local business websites were pushed down to the second page of the organic results. In other words, if spam, “best-ofs,” and mysteries were removed, the local-organic correlation would likely be much higher than 75%.

Further, one recent study found that even when Google’s Local Service Ads are present, 43.9% of clicks went to the organic SERPs. Obviously, if you can make it to the top of the organic SERPs, this puts you in very good CTR shape from a purely organic standpoint.

Your takeaway from this

The local businesses you market may not be able to stave off the onslaught of Google’s zero-click SERPs, paid SERPs, and lead gen features, but where “free” local 3-packs still exist, your very best bet for being included in them is to have the strongest possible website. Moreover, organic SERPs remain a substantial source of clicks.

Far from it being the case that websites have become obsolete, they are the firmest bedrock for maintaining free local SERP visibility amidst an increasing scarcity of opportunities.

This calls for an industry-wide doubling down on organic metrics that matter most.

Bridging the local-organic gap

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.”
– Aristotle

A 2017 CNBC survey found that 45% of small businesses have no website, and, while most large enterprises have websites, many local businesses qualify as “small.”

Moreover, a recent audit of 9,392 Google My Business listings found that 27% have no website link.

When asked which one task 1,411 marketers want clients to devote more resources to, it’s no coincidence that 66% listed a website-oriented asset. This includes local content development, on-site optimization, local link building, technical analysis of rankings/traffic/conversions, and website design as shown in the following Moz survey graphic:

In an environment in which websites are table stakes for competitive local pack rankings, virtually all local businesses not only need one, but they need it to be as strong as possible so that it achieves maximum organic rankings.

What makes a website strong?

The Moz Beginner’s Guide to SEO offers incredibly detailed guidelines for creating the best possible website. While we recommend that everyone marketing a local business read through this in-depth guide, we can sum up its contents here by stating that strong websites combine:

  • Technical basics
  • Excellent usability
  • On-site optimization
  • Relevant content publication
  • Publicity

For our present purpose, let’s take a special look at those last three elements.

On-site optimization and relevant content publication

There was a time when on-site SEO and content development were treated almost independently of one another. And while local businesses will need a make a little extra effort to put their basic contact information in prominent places on their websites (such as the footer and Contact Us page), publication and optimization should be viewed as a single topic. A modern strategy takes all of the following into account:

  • Keyword and real-world research tell a local business what consumers want
  • These consumer desires are then reflected in what the business publishes on its website, including its homepage, location landing pages, about page, blog and other components
  • Full reflection of consumer desires includes ensuring that human language (discovered via keyword and real-world research) is implemented in all elements of each page, including its tags, headings, descriptions, text, and in some cases, markup

What we’re describing here isn’t a set of disconnected efforts. It’s a single effort that’s integral to researching, writing, and publishing the website. Far from stuffing keywords into a tag or a page’s content, focus has shifted to building topical authority in the eyes of search engines like Google by building an authoritative resource for a particular consumer demographic. The more closely a business is able to reflect customers’ needs (including the language of their needs), in every possible component of its website, the more relevant it becomes.

A hypothetical example of this would be a large medical clinic in Dallas. Last year, their phone staff was inundated with basic questions about flu shots, like where and when to get them, what they cost, would they cause side effects, what about side effects on people with pre-existing health conditions, etc. This year, the medical center’s marketing team took a look at Moz Keyword Explorerand saw that there’s an enormous volume of questions surrounding flu shots:

This tiny segment of the findings of the free keyword research tool, Answer the Public, further illustrates how many questions people have about flu shots:

The medical clinic need not compete nationally for these topics, but at a local level, a page on the website can answer nearly every question a nearby patient could have about this subject. The page, created properly, will reflect human language in its tags, headings, descriptions, text, and markup. It will tell all patients where to come and when to come for this procedure. It has the potential to cut down on time-consuming phone calls.

And, finally, it will build topical authority in the eyes of Google to strengthen the clinic’s chances of ranking well organically… which can then translate to improved local rankings.

It’s important to note that keyword research tools typically do not reflect location very accurately, so research is typically done at a national level, and then adjusted to reflect regional or local language differences and geographic terms, after the fact. In other words, a keyword tool may not accurately reflect exactly how many local consumers in Dallas are asking “Where do I get a flu shot?”, but keyword and real-world research signals that this type of question is definitely being asked. The local business website can reflect this question while also adding in the necessary geographic terms.

Local link building must be brought to the fore of publicity efforts

Moz’s industry survey found that more than one-third of respondents had no local link building strategy in place. Meanwhile, link building was listed as one of the top three tasks to which marketers want their clients to devote more resources. There’s clearly a disconnect going on here. Given the fundamental role links play in building Domain Authority, organic rankings, and subsequent local rankings, building strong websites means bridging this gap.

First, it might help to examine old prejudices that could cause local business marketers and their clients to feel dubious about link building. These most likely stem from link spam which has gotten so out of hand in the general world of SEO that Google has had to penalize it and filter it to the best of their ability.

Not long ago, many digital-only businesses were having a heyday with paid links, link farms, reciprocal links, abusive link anchor text and the like. An online company might accrue thousands of links from completely irrelevant sources, all in hopes of escalating rank. Clearly, these practices aren’t ones an ethical business can feel good about investing in, but they do serve as an interesting object lesson, especially when a local marketer can point out to a client, that best local links are typically going to result from real-world relationship-building.

Local businesses are truly special because they serve a distinct, physical community made up of their own neighbors. The more involved a local business is in its own community, the more naturally link opportunities arise from things like local:

  • Sponsorships
  • Event participation and hosting
  • Online news
  • Blogs
  • Business associations
  • B2B cross-promotions

There are so many ways a local business can build genuine topical and domain authority in a given community by dint of the relationships it develops with neighbors.

An excellent way to get started on this effort is to look at high-ranking local businesses in the same or similar business categories to discover what work they’ve put in to achieve a supportive backlink profile. Moz Link Intersect is an extremely actionable resource for this, enabling a business to input its top competitors to find who is linking to them.

In the following example, a small B&B in Albuquerque looks up two luxurious Tribal resorts in its city:

Link Intersect then lists out a blueprint of opportunities, showing which links one or both competitors have earned. Drilling down, the B&B finds that Marriott.com is linking to both Tribal resorts on an Albuquerque things-to-do page:

The small B&B can then try to earn a spot on that same page, because it hosts lavish tea parties as a thing-to-do. Outreach could depend on the B&B owner knowing someone who works at the local Marriott personally. It could include meeting with them in person, or on the phone, or even via email. If this outreach succeeds, an excellent, relevant link will have been earned to boost organic rank, underpinning local rank.

Then, repeat the process. Aristotle might well have been speaking of link building when he said we are what we repeatedly do and that excellence is a habit. Good marketers can teach customers to have excellent habits in recognizing a good link opportunity when they see it.

Taken altogether

Without a website, a local business lacks the brand-controlled publishing and link-earning platform that so strongly influences organic rankings. In the absence of this, the chances of ranking well in competitive local packs will be significantly less. Taken altogether, the case is clear for local businesses investing substantially in their websites.

Acting now is actually a strategy for the future

“There is nothing permanent except change.”
– Heraclitus

You’ve now determined that strong websites are fundamental to local rankings in competitive markets. You’ve absorbed numerous reasons to encourage local businesses you market to prioritize care of their domains. But there’s one more thing you’ll need to be able to convey, and that’s a sense of urgency.

Right now, every single customer you can still earn from a free local pack listing is immensely valuable for the future.

This isn’t a customer you’ve had to pay Google for, as you very well might six months, a year, or five years from now. Yes, you’ve had to invest plenty in developing the strong website that contributed to the high local ranking, but you haven’t paid a penny directly to Google for this particular lead. Soon, you may be having to fork over commissions to Google for a large portion of your new customers, so acting now is like insurance against future spend.

For this to work out properly, local businesses must take the leads Google is sending them right now for free, and convert them into long-term, loyal customers, with an ultimate value of multiple future transactions without Google as a the middle man. And if these freely won customers can be inspired to act as word-of-mouth advocates for your brand, you will have done something substantial to develop a stream of non-Google-dependent revenue.

This offer may well expire as time goes by. When it comes to the capricious local SERPs, marketers resemble the Greek philosophers who knew that change is the only constant. The Trojan horse has rolled into every US city, and it’s a gift with a questionable shelf life. We can’t predict if or when free packs might become obsolete, but we share your concerns about the way the wind is blowing.

What we can see clearly right now is that websites will be anything but obsolete in 2019. Rather, they are the building blocks of local rankings, precious free leads, and loyal revenue, regardless of how SERPs may alter in future.

For more insights into where local businesses should focus in 2019, be sure to explore the Moz State of Local SEO industry report:

路由器設定DNS

請點下面

https://www.sakamoto.blog/dnsmasq-dns/

前言

所謂 dnsmasq 是可以建立自定義 DNS 解析,或是現有路由表連到指定 IP,當然 CDN 有可能做得到,就跟 Windows Host 修改對應 IP 類似,它真的是很方便,用可於在內部辦公室網內使用,或是原本網站目前已掛在 CDN 服務狀態下,您也可以指定到網站 IP 來編輯內容,也許可以阻檔 IP 囉,以下為 ASUS RT-AC86U 無線分享器做為教學範例,需要刷機為 Asuswrt-merlin 第三方韌體才能使用。

路由器設定

系統調整

在 Administration → System 頁面裡,以下配置:

  1. Format JFES partiton at next boot : No
  2. Enable JFFS custom scripts and configs : Yes
  3. Enable SSH : LAN only (不建議開 WAN,免得外部有機會侵入)

關閉內建 DNS 原則的篩選封鎖清單

AiProtection → DNS Filtering ( 部分機型為 LAN → DNSFilter 選單 )頁面裡,Enable DNS-based Filtering 設置為 OFF。

DHCP 服務設定

在 LAN → DHCP Server 頁面裡,以下配置:

  1. DNS Server 1: 192.168.1.1 ( Server 2 請空填 )
  2. Advertise routers IP in addition to user specified DNS: Yes
  3. Forward local domain queries to upstream DNS: No

 

SSH 連線修改

可透過 SSH 來登入 Router,或 Windows 上使用 Putty,輸入 Router 登入 IP ( 預設為 192.168.1.1 ),Port 設為 22,然後按下 Open 鍵進行連線。

  1. 建立 dnsmasq 檔案,指令為 touch /jffs/configs/dnsmasq.conf.add
  2. 編輯 dnsmasq 檔案配置,指令為 vi /jffs/configs/dnsmasq.conf.add
  3. 加入 IP 解析網域伺服器,請連續按下 I 鍵,就可以輸入文字例如將 abc.com 網域對應為 IPv4 127.0.0.1 或是 IPv6 ::1 解析address=/abc.com/127.0.0.1
    address=/abc.com/::1

    若是多個網域對應IP

    address=/abc1.com/abc2.com/127.0.0.1

    然後,按 Esc 鍵退出,輸入 :wq 並且按下 Enter 鍵,就可保存。

     

  4. 以上保存完後,輸入 reboot 指令發送 Router 重新開機並且生效 dnsmasq 自訂配置
為了顧慮安全性問題,在 Administration → System 頁面裡,把 Enable SSH 設為 No 關閉。